Tuesday, June 9, 2009

No Rival on Built From Skratch (Episode 48)

No Rival is featured on one of the most recent episodes of Built From Skratch on the MYX Network. We are featured on Episode 48, which is an episode dedicated to hip hop influenced apparel.

You can view the episode locally on Comcast through the "On Demand" channel. Once you arrive at the "On Demand" welcome screen, simply follow this path: Get Local--->Lifestyle--->MYX: Built From Skratch. Again, we are featured on Episode 48.

Built From Skratch is an HONEST hip hop lifestyle show. Here is a little background on this fantastic effort...

Built From Skratch features in-depth interviews with today’s top indie and major label acts, including mc’s, dj’s, and producers. You’ll find elaborate features on hip hop clothing and fashion. You’ll look at the world through the eyes of the illest graffiti artists, and witness the timeless art of breakdancing. Hip Hop is arguably the most influential culture in the world today, and Built from Skratch is the homebase for the people that drive and create the culture – from the music to the art.

Built from Skratch was spawned in the Bay Area and carries a Bay Area mentality. We roam through hip hop’s various regions– the West Coast, the Dirty South, the East Coast, up North, uncovering top notch talent, and exposing the artists that deserve the shine. Within the broad scope of hip hop lies many subcultures and genres, each with a unique vision of what hip hop is. As you travel outside the Bay and across the country into different regions, more and more hip hop genres and styles present themselves, each adding to the broad definition of what hip hop is.

The aim of Built from Skratch is to expose the top artists that make up hip hop’s “Four Elements – MC’ing, DJ’ing, Graffiti, and Breakdancing.” These are the artists that are expanding the culture and the reach of the music. These are also the artists that make hip hop not just a music, or a dance, but a culture and, in essence, a lifestyle. You want the bangin blaps? You want the dopest gear? You want illest artists and dancers? Producers? Magazines? DJ’s? Radio Stations? Hip Hop’s movers and shakers and tastemakers? It’s all right here on Built from Skratch…only on Myx!!!

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